The Coolest Live Streaming Experiences in Entertainment

Live streaming is one of the cornerstones of modern entertainment. When ‘live streams’ started making the rounds, it left some confused. What’s the difference between watching something live and watching a broadcast of a live event, for example? A live stream is simply using audio and video in real-time to engage with users.

Unlike a live broadcast or traditional video streaming, live streams are usually more intimate. Thanks to the rise of social media, live-streaming has become one of the key ways that users engage with their audiences—and even earn money through sponsorships. One of the primary reasons live streams have become so popular is their sense of immediacy. 

Back in 2022, Statista reported that around 15% of people aged 18-34 were watching multiple live streams a day. Another 80% of consumers in the same age range stated they’d rather watch a live video from a brand instead of reading a blog article. Clearly, the push for live streaming, and particularly video-based streams, is strong. But what should people be looking to do with this type of technology? Let’s explore some of the coolest trends in this space.

Live Dealer Casino Games

Live streaming can connect us to other people across great distances and even time zones. That’s the magic behind live dealer casino games, which use a live video link to connect remote players with real-life dealers. This trend has taken off over the last few years at virtual casinos, which means most platforms today usually offer at least one type of live dealer games.

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That includes favorites like roulette, blackjack, baccarat, and more. The live dealer experience adds a dash of realism for players. Not only can they watch the dealer facilitate the game like at a physical casino, but they can even interact with the dealer, providing an unprecedented new way to game.

Live Concerts/Performances

Along with eCommerce (more on this below), one of the latest trends in live-streaming entertainment is live performances. Using the magic of live streaming technology, artists can now perform live in a variety of virtual spaces—from Meta to an impromptu performance on YouTube Live.

But, as with most things related to entertainment, the bigger, the better. In other words, live-streamed performances are now high-production projects. Back in 2020, BTS performed a livestream concert titled Bang Bang Con: The Live, drawing in almost one million concurrent viewers. In December 2023, TikTok hosted its TikTok in the Mix Livestream, a mixed event, that drew in 33.5 million concurrent viewers.

Live eCommerce/Shopping

Last year, an entirely new trend in live streaming took off in China: live shopping. Since its infancy, live-streaming technology has been used by paid influencers and streamers to promote their sponsored brands. However, these types of ads are usually mixed in with their standard content, reflecting their interests and brand. 

Live streaming shopping is all about taking that idea to its extreme. In fact, though this trend began in late 2022, it’s already worth billions. In the US, Research and Markets reports that this could be worth more than $15 billion already. While it’s highly unlikely that this type of commerce will replace standard eCommerce, it will continue to be hugely influential within social media and pop culture sectors.

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Looking Ahead: Live Audio?

Back at the start of 2021, many people were hearing about a new type of social media—one that was based on live audio. The app was called Clubhouse and sought to introduce a new way for friends to connect via social media through live audio clips. Though it very quickly flopped after seeing a few headlines, the idea might not be so far out. In fact, some companies have already tried to launch their own version—including Spotify’s Greenroom.

At the moment, it looks like this idea needs a little more time to develop and grow. One issue that developers have faced is figuring out how to make it easy for users to produce high-quality audio. The most successful live video streamers usually have a bit of equipment behind their stream—which live audio streamers might need to one day replicate when this trend takes off.